Our Team


Our founders are global startup and business growth experts who are acknowledged as some of Australia’s most experienced entrepreneurs, advisors and investors from the technology, business, finance, property, health and aged care industries.



Llew is one of Queensland’s leading serial startup entrepreneurs and is the Founder & Chair of Reload, one of Australia’s leading digital marketing agencies servicing over 300 global clients including Sealy, Wrangler, Yamaha, Flight Centre, Jetts and Bounce.

Reload is an award-winning agency offering digital strategy, search, performance marketing, media buying and consulting with 70 staff throughout offices in Brisbane, London and Manila.

From 1999 to 2006 Llew was co-founder of web agency Alfresco that was sold to a consortium led by the ASX listed STW Group. Some of Alfresco’s 1000+ clients included Rio Tinto, Xstrata, Shell, Vale Inco, Visa, Melbourne Business School, Bose and the Department of Prime Minister and Cabinet.

Llew is also the Entrepreneur-in-Residence for the Telstra muru-D RCL Accelerator program and is a scaleup and growth advisor through his business acceleration agency Advancer.

Llew holds a BA from the ANU and is a Graduate of the Australian Institute of Company Directors (GAICD) and is a Fellow of the Institute of Managers and Leaders (FIML). Llew also sits on a number of boards.

Llew’S SKILLS: strategic connections and partners, growing customers and users, GLOBAL marketing & digital campaigns, understandING the customer journey & developING great teams.


Ben Armstrong - Founder

Principal of LJ Hooker Brisbane City Residential, Ben’s expertise in the city’s property industry extends back 25 years. An influential member of the LJ Hooker brand, he is one of only a handful of Brisbane-based business owners elected to represent the national network through its Advisory Group.

Qualified in Property Valuation from the University of Queensland, Ben is a second-generation property specialist who has worked in every facet of the property industry.

As the joint Principal of LJ Hooker’s Brisbane City Residential and Commercial Brisbane agencies, Ben oversees the management of client investment portfolios which extend from inner-city apartments to warehouses in greenfield corridors across an integrated team.

His reputation for premium results has built long-serving relationships with private and publicly-listed entities including Evans Harch, Winning Appliances, The Distributors, Delfin, Stockland, Australand, The Gorman Group, Woolworths, Birite, Caltex and 7-11.

Ben’s skills: Property technology including efficiency, design and development, property valuation, sales and marketing, team building, networking/contacts, general business advisory and property legislation.


Heath Shonhan - Founder

Heath is a Partner at Bentleys Qld responsible for advising high growth clients, private family enterprise, multinational corporations, Government, Banks, Churches and healthcare institutions. Through this role Heath advises several Boards of Multi-Billion dollar organisations, Chairs a number of Advisory Councils and Family Councils, and works with high growth business owners around their scale up and commercialisations activities.

Heath is a Fellow of Chartered Accountants Australia, New Zealand, and Responsible Manager (RM), Board and Investment Committee member for Bentleys full and unrestricted Australian Financial Services Licence (AFSL).

Heath is a well regarded and long standing active early stage investor (angel, seed and venture capital) and later stage private equity investor.  Heath is also a CSIRO ON mentor, Brisbane Angels Member and a QLD Government Mentoring 4 Growth mentor.  Heath’s interests are particularly focused on the technology transfer from research institutions into commercial business outcomes.



Greg Crocombe - FOUNDER

Greg is a respected business leader and is the State General Manager for Westpac’s Consumer Bank in Queensland. He leads 1000 people across the Retail and Premium Consumer business with 1.1 million customers.

He brings 30 years of Banking and Business experience to the role across a variety of customer segments and strategic project roles; with twenty plus of those years leading, growing and developing distribution businesses at Westpac.

Greg has chaired the Westpac Queensland ‘One Team’ for eight of the past eleven years and from 2007 –2014, Greg was the State General Manager for the Commercial Business Bank in Queensland

Under his guidance, Westpac Commercial Queensland was the fastest growing competitor in the market and often led in Customer Advocacy. He led this business for sustainable growth through some of the Queensland’s most dramatic economic cycles.

His current business is No. 1 for Customer Advocacy and Satisfaction (of the majors), No.1 for Employee Engagement (8 points above the Global High Performing norm) and No.1 for Wealth penetration in the Queensland market.

Greg is an active member in numerous business groups and he was also a Director of the Prime Health Queensland Group that sold 3 x ROI in 12 months.  

Greg’s skills: fintech, team building, networking, sales & marketing, global ventures, value creation & leadership.